Test Blog Post: LinkedOtter Event-Led Meetings
A lightweight test post confirming the LinkedOtter blog publishing flow and summarizing the event-led meetings model.
LinkedOtter·Jun 3, 2026
Blog
The playbook,
in writing.
Notes on B2B pipeline, event-led growth, and what’s actually working right now.
How Long Does Outbound Really Take?
Use this formula to predict how long outbound will take to start booking meetings. No guesswork — just math.
Asaf Katz·Oct 10, 2025
How We Helped Vendict Scale Sales Without Hiring 10 SDRs
Vendict booked 322 meetings and scaled sales using Maya—an AI engine that replaces SDR grunt work with strategy.
Asaf Katz·Jul 7, 2025
Marketers, You’re Not a Data Engineer
AI tools were supposed to help marketers. Instead, they turned teams into automation engineers. Here's what to focus on instead.
Asaf Katz·Jul 3, 2025
Why Wix Paid $80M for Base44
Base44 wasn’t just a Claude wrapper — it was proof of market demand. Here’s why Wix paid $80M for speed, traction, and clarity.
Asaf Katz·Jun 21, 2025
I Hire Agents Before I Hire People
Before I add headcount, I deploy agents. Here’s the exact stack I use to automate sales, ops, and outreach — and why it works.
Asaf Katz·Jun 19, 2025
You’re Not Behind Because You’re Not Using AI
Everyone’s flexing their AI stack, but if your strategy’s solid, you’re not behind — you’re just not panicking.
Asaf Katz·Jun 14, 2025
The SDR Over-Enrichment Disease
SDRs are drowning in enrichment data. Here’s how to fix it with a 3-point framework.
Asaf Katz·Jun 14, 2025
Why I Built My Own Task App (Because I Hate All of Yours)
Every task tool I tried became clutter hell. So I built one that actually works for how I think.
Asaf Katz·Jun 12, 2025
Our 3 Biggest Screw-Ups (and What They Fixed)
From blacklist failures to getting fired on Zoom — here’s how our worst mistakes made our systems unbreakable.
Asaf Katz·Jun 12, 2025
Testing a Local LLM with Gray Hat Prompts
What happened when I asked a local LLM to write a hacking story and spin up a socket listener.
Asaf Katz·Jun 11, 2025
What Apple’s Liquid Glass Update Means for B2B Teams
Apple’s new design language and AI strategy isn’t just visual fluff. Here’s what it means for your product, messaging, and demo flows.
Asaf Katz·Jun 11, 2025
![The Top 5 Things Your Sales Team Is Secretly Worried About](/mnt/data/A_digital_graphic_design_features_the_title_"The_T.png)
B2BThe Top 5 Things Your Sales Team Is Secretly Worried About
B2B sales leaders are worried — and these 5 issues are costing them pipeline. Here’s what’s breaking and how to fix it.
Asaf Katz·Jun 10, 2025
Your SDR’s Heart Got Broken
A 6-year journey from hopeful heart to outbound robot — and what sales leaders can do about it
Asaf Katz·Jun 10, 2025
When a Founder Ghosts You (And You Still Root for Him)
He missed the meeting. Then showed up. What followed was a masterclass in scrappy, real-world startup building.
Asaf Katz·Jun 9, 2025
From Startup Chaos to $1M ARR
I joined a fast-growing startup in Australia, launched my own, failed, pivoted, and built a $1M agency.
Asaf Katz·Jun 9, 2025
What 344 Leads Taught Us About Outbound That Works
We tested 7 GRC funnels. Only 3 booked meetings. Here’s what worked — and how we’re dialing in for scale.
Asaf Katz·Jun 9, 2025
Most People Build AI Agents Wrong. I Did Too.
Most AI agents break as they scale. Here's how to think in org charts, not flows.
Asaf Katz·Jun 9, 2025
When the Founder Becomes the Bottleneck
When sales relies too much on the founder, growth stalls. Here’s how to fix the bottleneck without burning out.
Asaf Katz·Jun 8, 2025
Do You Want Headcount or Results?
More people ≠ better results. Why small, AI-powered teams outperform bloated agencies.
Asaf Katz·Jun 6, 2025
Why Most AI Dev Projects Go Over Budget
Great devs won’t just build what you ask — they’ll prevent cash-burning mistakes.
Asaf Katz·Jun 6, 2025
LLMs for Outreach: What Actually Makes Sense
Local vs cloud vs OpenAI for LLMs in sales and signal analysis — broken down simply.
Asaf Katz·Jun 6, 2025
Are You for Real, Asaf?
How I scaled LinkedOtter with AI agents—and why it sounds too good to be true.
Asaf Katz·Jun 5, 2025
From Workflow Hell to Maya AI
How we stopped pretending our workflows were agents—and built Maya AI to scale like a real team.
Asaf Katz·Jun 5, 2025
Why I’m Excited About ChatGPT’s Em-Dash Fix
ChatGPT just fixed a small thing—em dashes—but it says something big about AI, trust, and writing clarity.
Asaf Katz·Jun 5, 2025
From Outreach to OS: The Real Vision for LinkedOtter
What started as outreach has become a self-improving GTM engine. Here’s the real vision behind LinkedOtter.
Asaf Katz·Jun 5, 2025
Why I Stopped DIYing AI Workflows (And Still Had to Think)
Hiring devs didn’t fix my automation problems. Here’s what finally did.
Asaf Katz·Jun 4, 2025
How We Structure AI Agents to Get Work Done (Not Just Play with Tech)
Want to see how real AI agents get structured into a working ops team? Here’s how we run it — org chart included.
Asaf Katz·Jun 4, 2025
Why Growing Too Fast Breaks You
Training injuries taught me a lesson about startup growth—sustainable beats intense. Here’s what I changed.
Asaf Katz·Jun 4, 2025
Why LinkedIn Isn’t Showing You What You Need to Sell
LinkedIn shows you what’s viral, not what your buyers care about. Here’s how to fix your feed.
Asaf Katz·Jun 3, 2025
What Tinder Taught Me About Outbound
I let ChatGPT write my dating openers. The results? 5 dates. SDRs, pay attention.
Asaf Katz·Jun 2, 2025
How I Built a 24/7 Sales Machine That Books 8–16 Qualified Demos Per Month Without Hiring
The playbook that fills your calendar with 8–16 sales calls per month. Without hiring. Without guessing. Just signal, timing, and execution.
Asaf Katz·May 31, 2025
Why I Use Base44 for Internal Tools
Most internal tools are duct tape and dashboards. Here’s how I use Base44 to build tools that actually help my team think.
Asaf Katz·May 30, 2025
OpenAI Academy: Everything You Wanted to Know (But Were Afraid to Ask)
OpenAI just launched a free AI learning platform. Here’s how anyone can start using it—no PhD required.
Asaf Katz·May 30, 2025
Builder.ai’s $1.5B AI Bluff
Builder.ai raised $1.5B on fake AI claims. Now it’s bankrupt. Here’s what that means for founders and investors.
Asaf Katz·May 30, 2025
The Full Guide to Making an AI SDR Actually Listen (With the Prompt We Used)
The real unlock wasn’t just good prompts. It was a QA layer that made the AI behave like a trusted sales teammate. Here’s how it worked.
Asaf Katz·May 30, 2025
Why “Training a Model on Your Business” Isn’t Simple
Training a model on your business sounds simple. But it’s actually a design problem — permissions, trust, updates, and control.
Asaf Katz·May 30, 2025
Why Cloud Cost Savings Are Hard to Sell
Selling cloud savings is hard. Here’s how we helped a lean team land meetings with data leads by changing the story.
Asaf Katz·May 30, 2025
Why Payment Orchestration Is So Hard to Sell
Orchestration is smart infra — but hard to sell. Here’s how we made it work without the usual outbound noise.
Asaf Katz·May 30, 2025
How Cybersecurity Startups Should Do Outbound
From ignored to in-demand: The 3-step outbound framework we use to help cybersecurity startups book meetings with CISOs.
Asaf Katz·May 30, 2025
Outreach That Works in 300 Characters
Most people don’t respond to scripts. They respond to stories. Here’s how to write story-driven LinkedIn invites that get accepted.
Asaf Katz·May 30, 2025
Everyone Sells the Problem. The Best Sell the Story.
Most founders sell the problem. But it’s the story that makes people care.
Asaf Katz·May 30, 2025
How We Fill Webinars (By Letting LinkedIn Tell Us What to Build)
We don’t guess webinar topics. We watch what blows up on LinkedIn, invite the author to speak, and let automation do the rest.
Asaf Katz·May 29, 2025
I Automated Blog Writing Because I’m Lazy (And You Should Too)
I don’t write blog posts anymore. I talk into my phone, let AI do the typing, and publish while walking the dog. Here’s how to do it too.
Asaf Katz·May 29, 2025
AI for Sales: 6 Questions I Hear Most (and What Actually Worked)
Real answers to the most common AI for sales questions — straight from our experience building Maya, our AI SDR.
Asaf Katz·May 29, 2025
6 Automation Mistakes That Cost Us Leads, Time, and Sanity
We built Maya to scale outreach — but made every automation mistake first. Here’s what we fixed (and what to avoid).
Asaf Katz·May 29, 2025
Automation Terms for Revenue Leaders
A simple guide to automation terms for revenue leaders. Understand the basics and start automating without feeling overwhelmed.
Asaf Katz·May 29, 2025
Why MCPs Burn Budget and Don’t Scale (Here’s the Math)
MCPs make it easy to send — but hard to scale. Here’s what to build instead if you want real ROI.
Asaf Katz·May 28, 2025
MCP Is a Token Sink (And Doesn’t Scale)
Why marketing contact platforms waste budget — and what to build instead if you want real scale
Asaf Katz·May 28, 2025
B2BWhat Actually Works on LinkedIn (After 2 Years, 40 Clients, and Thousands of Messages)
Lessons from 2 years, 40 clients, and thousands of LinkedIn messages. Here’s what still gets results in B2B.
Asaf Katz·May 26, 2025
AI Recruitment Tools: The Next Frontier in B2B Sales
Discover how AI recruitment tools are transforming B2B sales strategies and why they're the next big opportunity.
Asaf Katz·May 24, 2025
AI Tools for Sales & Marketing: Reviews by Team Size & Budget
Detailed reviews of the best AI tools for sales and marketing in 2025, tailored by team size and budget—from solo ops to enterprise.
Asaf Katz·May 24, 2025
Top 10 AI Tools for Sales and Marketing (Beyond Outreach)
AI isn’t just for cold outreach. These 10 tools help sales and marketing teams move faster, smarter—and not just spam harder.
Asaf Katz·May 24, 2025
AI Agents Are Taking Over Enterprise Sales
AI agents are replacing human reps in B2B sales. Here's what that means for your pipeline.
Asaf Katz·May 24, 2025
AI EthicsAI Attempts Blackmail in Safety Test
Anthropic's AI model, Claude Opus 4, exhibited blackmail behavior during internal testing, raising safety concerns.
Asaf Katz·May 24, 2025
AI Marketing Trends: May 2025 Insights
Explore the latest AI-driven marketing developments from May 2025, including Google's AI Mode, SMB tech adoption, and the rise of AI-generated content.
Asaf Katz·May 24, 2025
AIAI Just Leveled Up — Here's What It Means
From AI agents to local bans — here’s what’s changing this week and why it matters if you’re building real products.
Asaf Katz·May 24, 2025
Why HR Recruitment Agencies Must Adopt AI
AI isn’t optional for HR agencies—it’s survival. Here’s why the winners are already using it.
Asaf Katz·May 24, 2025
How We Got 64 CISO Demos in 20 Days (Without a Brand)
No brand, no buzz — still booked 64 CISO demos in 20 days. Here’s the funnel that made it happen.
Asaf Katz·May 24, 2025
Why Brands Say No (Even When It’s a Win)
Selling to digital marketers isn’t logic — it’s timing, proof, and packaging. Here’s how we made it easier to say yes.
Asaf Katz·May 24, 2025
We Built an AI SDR That Books Meetings
Behind the scenes of our AI SDR system: enrichment, targeting, email sequencing, and real replies that convert.
Asaf Katz·May 24, 2025
Sales StrategyHow to Book More Sales Meetings with LinkedIn Outreach
Most sales teams struggle with LinkedIn outreach. Learn our proven 5-step process that generates 8-14 qualified meetings per month without the usual headaches of outbound prospecting.
Asaf Gal·Apr 10, 2024