All case studies
Sola
CybersecurityJanuary 2025
345 High-Intent Registrations Despite Speaker Change & War Disruption
Sola345
Total Registrations
High-intent security audience
+61
Net-New Registrations Added Post-Reschedule
Zero extra cost
The challenge
Speaker change, war disruption, and a forced reschedule threatened the entire event
The goal
Run a high-attendance cybersecurity webinar on Anthropic entering the cyber space
Despite a speaker change, war disruption, and a reschedule, Sola turned the webinar into a stronger asset and added 61 net-new registrations with zero extra cost.
Who we targeted
Security leaders and practitioners
The approach
Sharp Topic Selection
Chose a timely, high-interest topic: What changes when Anthropic enters the cyber game?
Crisis Management
Adapted to disruptions and used them to create momentum rather than cancel
Net-New Registration Drive
Added 61 net-new registrations at zero additional cost after the reschedule
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